Early on in the process of delivering initiatives to promote Royston, the need for a unified identity quickly became apparent.
The various images that currently exist are either not in the public domain or have reserved meanings. Accordingly a speedy ‘pre-project’ was conceived to produce a logo that depicts recognisable features of Royston in a manner suitable for use on a wide variety of items.
The explanation of the individual elements contained within the design are shown below for those that are interested. We are content that we have arrived at an attractive and usable image… and all within a self-imposed time limit of 3 weeks.
The new Royston logo joins together aspects of Royston’s key attractions.
The hooded crow, or Corvus Cornix, has long been associated with Royston, and sits atop the Roisia Stone, which marks the crossing of two ancient thoroughfares, Ermine Street and the Icknield Way.
Royston Parish Church was originally founded as a priory of Augustinian Canons in the 12th Century, gradually expanding until the dissolution of the monasteries nearly 400 years later. Nowadays, Royston Parish Church is a thriving Church at the heart of the community.
A walk on The Heath is an intrinsic part of life in Royston. The open views across surrounding countryside, its woodland footpaths, chalk tracks and the rare pasque flower which blooms every Easter ensures The Heath is a popular spot with dog walkers, birdwatchers and the very many sports organisations in Royston.
Royston Cave is a bell-shaped chamber which lies beneath Melbourn Street. It is unique in Europe and still largely unexplained. Some of the carvings are easily recognised such as those depicting the Crucifixion, St Catherine, St Christopher and St Lawrence, while others still defy positive identification – although many are clearly medieval. The Cave’s true origin and purpose remain an enigma to this day.